Kewra Oil is extracted from the flower called Kewra, that is well-acknowledged for its sweet flowery fragrance. Having botanical name 'Pandanus Odoratissimus,' it has a sweet fragrance with pleasant quality that is similar to rose flowers. The watery distillate is widely used in perfumes & in a variety of food flavor preparations.

Kewda flower is an important flower in ancient Indian tradition. In the story of Brahama , It is mentioned as a cursed flower. It is cultivated and grown in coastal localities. Moreover, one should pluck the flower early in the morning, as it loses its fragrance quickly after opening.